“Marketing Minutes” is a series of videos for small business owners, packed with tips and tricks to help you run and grow your business. Each video features never-before-seen footage from the Small Business Revolution, and guidance from series host and marketing expert Amanda Brinkman.
Tips
Does your website showcase your expertise?
Business owners often struggle to tout their unique experience, but doing so on your website can help differentiate your business from the competition.
Get a website that helps you stand out. >How to make your website work harder
Someone who’s comparing your business with your competitors is likely visiting your website to find answers to their most important questions. Does your website provide the answers they’re looking for?
Make your website do the heavy lifting. >Using your website to create trust
When a potential customer visits your website, they’re looking for clues that make them feel confident doing business with you. Does your website inspire trust?
Build a website that customers can trust. >Stay in touch with your existing customers
Staying in front of your existing customers can be easy and inexpensive. Print marketing can be a great way to remain top of mind.
Use print marketing to remind your customers you're here for them. >
Use a logo that's consistent, scalable, and reproducible
Having a simple, well-designed logo that’s used consistently is key in helping your customers understand and recognize your brand. Does your logo fit the bill?
Get a logo that stands out from the crowd. >Generate a new revenue stream with promotional products
Consider selling custom promotional products as an additional source of income for your business, so customers can represent your brand on your behalf!
Find the right products for your business. >Why it's important to have a website and not rely solely on social media
Think there’s no reason to have a website if your business is on social media? If so, you might be missing out on potential customers trying to find products or services like yours.
Be sure customers can find you online. >Build your website with your ideal customer in mind
Small businesses often have more than one target customer–make sure your website is built with each unique audience in mind.
Make sure your website appeals to your customers. >How to get your brand in front of potential customers
Retail shops and restaurants sometimes miss a marketing opportunity by having unbranded packaging, but custom bags and boxes are just one more way to get your brand in front of potential customers.
Personalize your packaging to spread brand awareness. >Make sure your brand communicates the values your customers care about
Your logo sends a message to your customers – are you aware of what yours says, and is it the right message?
Get a logo that communicates your brand and values. >Branded apparel can help communicate professionalism and legitimacy
Branded apparel and accessories are an important marketing tool that help tell your brand story, and get your brand in front of more people.
Tell your brand's story. >Why an FAQ page is essential for most websites
A “frequently asked questions” page on your website can help answer your customers’ questions and foster trust for your brand.
Help your customers choose you. >The importance of a clear call to action
Your website should make it easy for your customers to take action, from making a purchase to contacting you directly.
Get a website that drives results. >The impact descriptors can make within a logo design
Sometimes a “descriptor” can make your logo more effective by communicating exactly what you offer to customers.
Help your logo work harder for you. >4 must-haves for any restaurant’s website
As a restaurant, there are several must-haves for an effective website, from having your menu online to ensuring your site is mobile friendly.
Make sure your website is accesible and easy to navigate. >Is your online presence an extension of your physical brand?
Do your website and brick-and-mortar location offer a consistent brand experience to visitors?
Offer an online experience that jives with your physical space. >Integrating your social feed into your website
Keep your website updated and ever-changing by incorporating your social media feed.
Integrate your social feed into your website. >Making sure your brand is ownable and differentiates you from your competition
It’s important to have a brand that differentiates you from your competition and resonates with your audience.
Get a logo that sets you apart. >Offering relevant promotional products that help spread the word about your brand
Promotional products are a great way to spread your brand, but not all products make sense for every brand.
Discover the right promotional products for your brand. >Making sure your brand expresses who you truly are
A logo is often your first impression with customers, and should authentically express who you are as a business.
Get a logo that represents your brand. >
