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Season 3

Episode 6: Bluff City Outdoors

With the confluence of the Illinois, Missouri and Mississippi rivers right outside their doors, and some of the best catfishing waters in the country, Bluff City Outdoors is poised for success. Open since 2003, Mark and Felecia McMurray have had their share of ups and downs running a bait and tackle shop. With the help of their daughter, Whitney, who runs the shop, they’re trying to set themselves apart from big box retailers and online sellers. They not only need a change to their façade, but a complete marketing overhaul.

That’s where Amanda Brinkman comes in with Hilary Hutcheson, fly fishing expert and owner of Lary’s Fly & Supply in Columbia Falls, Montana, as they try to work through some of Mark’s challenges, while also giving Whitney the confidence to be the face of the brand. Ty Pennington brings his eye for updates to the exterior of the building.

In this episode, the Deluxe team refreshes the Bluff City Outdoors brand with an updated logo, new website and some new tools they can utilize for their Catfish on the Confluence tournaments. Tune in as Bluff City Outdoors transforms their business into a catfishing destination.

How we transformed

Bluff City Outdoors

Dig deeper into the thought and decisions that guided the Deluxe team as they developed Bluff City’s marketing strategy.

Get to know the characters in this episode:

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