Tameka Jones knows the pressures put upon women to meet a certain standard of beauty. She also understands that makeup and beauty can help women, like it did her, to re-write their story and feel empowered in their own skin. Enter Lip Esteem, a dream-turned-reality when Tameka left her 20-year career as a makeup artist to start her own beauty line in 2020. While new customers have steadily increased, sales are beginning to plateau, leaving Tameka looking for more avenues to sell her product.
To help round out Tameka’s retail strategy, Deluxe enlisted its own Board of Directors Chair, Cheryl Mayberry McKissack, owner of BLK/OPL and formidable leader in the beauty industry. With Cheryl’s network providing key connections, the Deluxe team freshens Lip Esteem’s brand and online presence to go from startup to legit contender. See how Tameka plans to change the world one tube of lipstick at a time.