Wabash, Indiana, is a typical Midwestern small town full of friendly smiles, tucked in the rust belt of America. Once home to large automotive manufacturing plants that employed thousands and paid good wages, the town has been trying to reinvent itself since the industry went away. The spirit and drive of this community came through in their ability to rally votes to win the inaugural Small Business Revolution contest in which Deluxe Corporation invested $500,000 into the small businesses of the downtown community.
Behind the smiles, the waves, the good nature, are issues that plague every small town: what do you do with abandoned buildings downtown; how do you support small businesses; and what can you do when large manufacturers close?
Amanda Brinkman, chief brand and communications officer at Deluxe, along with Shark Tank star Robert Herjavec, employed their marketing and business expertise to help six small businesses learn more about what it takes to compete in their local and regional markets. The entire Wabash journey is captured in this eight-part web series. The opening episode provides a glimpse into the community, the businesses and the town leaders. This sets the stage for the series, portraying what the community is about and where it is going. And, we learn how Deluxe plans to help them revitalize their town and its small businesses, so that together, we can create a real movement – a Revolution.