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Season 4

Episode 4: El Mercado

Jose and Catrina Mendoza wanted occupations that would give them more time with their children, while still providing for their family. When a Mexican grocery closed in a building Catrina’s dad owned in Searcy, Arkansas, she and Jose saw an opportunity. They opened El Mercado and began serving the Hispanic community. The only problem? Lack of awareness.

Deluxe’s Amanda Brinkman brings in Small Business Revolution favorite, Lynne Robertson, of Fame Retail, to help work her magic reimagining the layout of the store while the Deluxe marketing team works on a new website, branding and promotional products to draw people into El Mercado.

How we transformed

El Mercado

Dig deeper into the thoughts and decisions that guided the Deluxe team as they developed El Mercado’s marketing strategy.

Get to know the characters in this episode:

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