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Season 5

Episode 2: The Hair Bar Salon

As a busy mother, military wife and salon owner, Carla Pucciarelli understands the importance of self-care. With nearly twenty years of experience as a stylist, Carla’s vision for what The Hair Bar Salon should be is crystal clear. While the client experience is top-notch, what’s still a little fuzzy for Carla is how to elevate the salon’s aesthetic online and offline to her liking.

To help Carla reimagine the salon’s potential, Deluxe looked to renowned hairstylist Charlie Brackney Love, Co-Founder and Creative Director from award-winning Haus Salon in Minneapolis. With Ty Pennington giving the interior of the salon a much-needed makeover, the team from Deluxe focuses on designing a website as fresh as one of Carla’s cuts. You won’t want to miss this stunning transformation.


The Hair Bar

Dig deeper into the ideas and decisions that guided the Deluxe team as they developed The Hair Bar’s branding and marketing strategies.

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