Taking over the family furniture business in 2004, Tetra Constantino was determined to preserve his mother’s vision of delivering the highest level of personalized service. In an industry where online and big box competitors are encroaching at a rapid rate, Elsa’s House of Sleep remains a landmark of the St. Paul small business community by treating both customers and employees like family. But the neighborhood and the way people shop for furniture has changed, especially with consumers adopting online buying habits during the pandemic.
See how Tetra ushers his family’s 25-year-old business into the digital era while undergoing a building renovation never before seen on the Small Business Revolution.
