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Season 5Meet the Characters

Matt Swank

Featured Small Business
Lena’s Pizza, Subs & Wings

Matt Swank is the owner of Lena’s Pizza, Subs & Wings, a beloved local favorite in Fredonia, NY. After spending fifteen years in the corporate world, Matt’s return to Lena’s, the place where he worked alongside his future wife during college in the early 2000’s, is an opportunity to put his own mark on the business. But Matt’s biggest challenge is deciding which parts of the business need changing and which to keep ‘as is’ in order to pay homage to Lena’s history.

Watch Matt’s episode to see how Deluxe and a cast of supportive experts help him navigate the waters of new ownership to modernize this 25-year-old business.

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