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Season 4Meet the Characters

Lynne Robertson

Owner, Fame

Lynne Robertson is owner of Fame, one of the most innovative and creative retail branding agencies in the US. A proven force in the industry, Robertson made headlines in May 2015, with her leap from President/CEO of Fame, to owner, purchasing the agency from Omnicom, shedding the traditional agency model for a renewed focus on everywhere-all-the-time retail.

Robertson leads a talented team of designers, innovators and creative leaders to help clients achieve exceptional results through graphic design, identity and brand management, online and digital engagement, social media promotion and so much more. Prior to Fame, Robertson was VP/Management Supervisor at Campbell Mithun, where she also served as director of KidCom, one of the top three youth marketing agencies in the world. She has orchestrated hundreds of national campaigns for blue chip, retail and packaged goods marketers across all channels including Target, Dreamworks, IMG, General Mills, St. Jude and Time Warner Cable. Her work has been recognized and awarded by Effie International, HOW International and the International Retail Design Institute.

In 2011 she received the AdFed Silver award for her contributions to the Advertising industry and has been named a Who’s Who in Shopper Marketing 3 years running. She was also tapped as a 2014 Women in Business Honoree by the MSP Business Journal and featured as the Minneapolis Egotist’s June 2015 Madwoman of the Month.

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