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Season 6Meet the Characters

JJ Haywood

CEO, Pizza Lucé

JJ Haywood is the co-owner and CEO of Pizza Lucé, a locally famous pizzeria in Minnesota that has eight locations in the Twin Cities and one location in northern Minnesota. After earning her master’s degree in public administration, JJ spent 10 years managing business operations in college and universities on the East Coast. When her uncle—founder and owner of Pizza Lucé—was growing the business in 2001, JJ moved to Minnesota to help him expand.

Part of JJ’s leadership style and Pizza Lucé’s success is encouraging their team to bring their authentic selves to work in a high-volume, high-energy workplace. Their restaurant offers everything from gluten-free and vegan options to a unique weekend brunch.

JJ has been on the board of the Minnesota Restaurant Association—among others—since 2009 and was named the organization’s restaurateur of the year in 2018. She’s served as a Small Business Revolution expert two seasons in a row, formerly working with Lena’s Pizza, Subs & Wings, and Season 6’s Taste of Rondo Bar and Grill.

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