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Season 5Meet the Characters

Charlotte Herlong

Fresh & Fancy Floral Design Studio

From the beginning, running a flower shop has been a family affair. Owner Charlotte Herlong opened the business with her mother in Pennsylvania in the 1970s. After two relocations and maintaining the family tradition, Charlotte and her son, Michael, now operate Fresh & Fancy Floral Design Studio in Fredonia, NY. With a keen artist’s eye, Charlotte’s unique design talents add color to people’s lives for every occasion. But profit margins are wilting, so Deluxe and a cast of experts are banding together to help Charlotte and Michael make the boldest move yet in the businesses’ 40-year history.

Check out their episode to see how Fresh & Fancy goes head-to-head against big-box retailers and online aggregators.

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