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Season 6Meet the Characters

Amanda K. Brinkman

Chief Brand Officer, Deluxe Corporation

Amanda Brinkman is the Chief Brand and Communications Officer at Deluxe Corporation and creator, producer, and host of the hit series Small Business Revolution, which was named among Inc. Magazine’s top shows for entrepreneurs. In the inspirational reality show, Brinkman showcases her love for small towns by spearheading efforts to revitalize entire communities and providing makeovers to small businesses across America.

In its first season, Small Business Revolution documented the $500,000 revitalization of Wabash, Indiana, in an online series featuring Brinkman and celebrity entrepreneur Robert Herjavec. After a wildly successful first year, they headed to Bristol Borough, Pennsylvania, for a second season and another round of small-business makeovers. For season 3, Brinkman was joined by a new co-host, renovation icon Ty Pennington, and brought the Small Business Revolution movement to the town of Alton, Illinois. In the hit show’s fourth season, Brinkman and Pennington tackled a variety of marketing challenges for small businesses in Searcy, Arkansas. And now, in the fifth season, they’ll help the business owners of Fredonia, New York as they fight to stay afloat during a global pandemic.

Brinkman is a sought-after public speaker, sharing her “Do Well by Doing Good” philosophy on stages around the country. She demonstrates how both companies and individuals can make a meaningful and positive difference in people’s lives, while increasing their own success in the process. It’s her passionate belief that companies must not only identify their brand’s purpose but more importantly, take unique brand action.

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