August 20, 2021
Meet the Deluxe Marketing Experts Behind Small Business Revolution
Each year of the Small Busines Revolution, co-host Amanda Brinkman has the honor of presenting marketing strategies on behalf of the Deluxe team to the small business owners. We got the chance to sit down with Deluxe marketing experts to learn more about the overall process of working on Season 6 and valuable insights that can be applied to any small business.
Amber Ooley – Senior SEO Strategist
SEO (search engine optimization) strategist Amber Ooley conducted keyword research for our small businesses to increase their amount of website visitors. Keyword research consist of understanding what your customers may be searching for online and ultimately how they find your website. Amber worked with Taste of Rondo and Sammy’s Avenue Eatery and recommended that, “restaurants should make sure that their menu is findable to see it in the Google [my business] results.” Google My Business provides you with the ability to list your business location on Google Maps and local search results. Google will pull in the menu items, photos, and give customers the ability to see all your business has to offer before walking in the door.
Trevor Rasmussen – Director of Product Marketing
Ninety percent of consumers read online reviews before visiting a business, while 88% trust online reviews as much as they trust personal recommendations.
That’s why Deluxe offers a tool for small business owners called Reviews Promoter, which helps manage a small business’s online reputation. This season, Trevor Rasmussen from product marketing helped our small businesses take advantage of this tool, knowing that positive reviews turn potential customers into loyal ones. Too often, business owners don’t pay attention to managing their online reviews, which can be detrimental to driving new customers.
Heidi Ott – Product Marketing Manager
Custom promotional products are a great source of income for small business owners, and a great way for customers to spread their brand. Heidi Ott from Deluxe worked with all 6 businesses to help them curate branded products relevant to their business that their customers would love to sport. She noted that promotional products are “a way for the clients and customers who really love that business to show their appreciation and get the name out there.”
Douglas Kaid – Copywriter
A key purpose of a website is telling your story. Doug Kaid, a Deluxe copywriter, worked with each small business this season on the copy (wording) of their website and noted that each business could incorporate more personality and their unique story into their website.
Each season of the Small Business Revolution, we see owners who are humble about what they’re good at, leaving the opportunity to differentiate on the table. Your website is the perfect place to highlight your expertise.
Gabriel Cameron – Senior Designer
When a potential customer visits a small business website, they’re looking for clues that make them feel confident in doing business with you. Senior designer Gabriel Cameron worked on the website for Gentlemen Cuts this season to help the brand come to life online. Gabriel reflected that having a personal touch in your online presence helps set your small business apart and stand out from the crowd.
Rachel Ness – Digital Designer
Rachel Ness is a digital designer who worked on creating or refreshing logos this season. A logo not only tells the name of your small business, but it also creates a visual symbol that represents your brand and what you do. Your logo is an important part of your brand identity, because it’s often “the first impression and the lasting one.”
Peter Anderson – Creative Director
The creative process or the brand refresh of the businesses is no easy task. This season, creative director Peter Anderson oversaw all aspects of the creative refresh, from the logo development to the branding to the website development. As we covered in our Marketing Makeover Blog, the process starts months in advance and takes way more time than it appears in each episode.
Rhett Ambrose – Senior Designer
As a senior designer, Rhett Ambrose spearheaded the brand refresh for The Minnesota Spokesman-Recorder. Like so many of us working on the Small Business Revolution, his favorite part of the process this season was working with the business owner, specifically Tracey Williams-Dillard, CEO and publisher of MSR.