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Main Street: Season 1

Episode 7: Eclectic Shoppe

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Maria and Mike Smyth, co-owners of Eclectic Shoppe, a décor, art and gift store in Wabash, have a passion for what they do. Their love of travel and unique, locally made goods is what sparked the idea to open their own shop that would feature distinct art created by local artisans.

Amanda Brinkman and Robert Herjavec learn that the Smyths have poured their life savings and part of their retirement into the store – their future is riding on making it work. But in episode eight, we see how this one-year-old startup is challenged with establishing a healthy, long-term pricing strategy that can sustain the business. Maria has had to return to work outside the shop part-time to keep their income flowing. The Deluxe team shows the Smyths how to create higher-end branding and retail packaging to support healthier pricing margins that will allow them to carry out their passion and keep their doors open for years to come.

Learn more about the marketing strategy that’s helping Eclectic Shoppe say goodbye to “slow season.” >

Resources from this episode


Get to know the people featured in this episode and learn more about how Deluxe helped them overcome some of their marketing challenges. The timestamps below make it easy to explore specific moments from the show more in depth.

1:47

Meet Maria & Mike Smyth

At a time in their lives when they could have easily kept coasting along to retirement, this couple went all-in on making their dream a reality.

Learn more about their journey.

9:30

You're the only one who can determine your selling prices

When Robert discovers that Maria has been letting her artists set the selling prices on her products, he strongly advises her to change her ways. As a business owner, you incur all kinds of overhead expenses. When setting prices, the cost of the good itself is just one factor to consider.

Learn why short-changing your margins is a critical misstep.

14:25

"We need to work on branding consistency"

As we explored Eclectic Shoppe, one of the first things we noticed was the multitude of different logos – five, to be precise – and it was one of the most important things we wanted to help with. Many small business owners think they’re too small to need a professional logo, that it’s not important. But the opposite is true.

Learn why consistency in branding is crucial to small businesses.

20:50

Retail packaging is a walking billboard

Maria’s store is very gift-shop oriented, but we discovered that she was using recycled bags from other stores as her packaging. This is a huge missed opportunity for Maria – for many reasons – but a big one being the “free” advertising it could provide.

Learn more about all the ways retail packaging is a brilliant investment.

Next Episode

Episode 8: Wabash Finale

In the Wabash finale, we see the momentum of the Revolution and the trickle effect on the entire community.

In episode eight, we get a final tour of the town, showing off the physical enhancements Wabash and Deluxe worked on together. Deluxe is so inspired by the progress and energy that they have a few surprises to give before they leave, and take pride knowing that a groundswell has begun and Wabash is just getting started.

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