Meet Wabash, Indiana, winner of the Small Business Revolution’s Main Street $500,000 makeover.
In episode one, we get a glimpse into the community, its businesses and its leaders, who portray what the community is about and where it is going. And, we learn how Deluxe plans to help them revitalize their town and its small businesses, so that together, we can create a Revolution.
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Meet Harry and Judy Kilmer, owners of Harry’s Old Kettle Pub & Grill, a long-standing Wabash institution.
In the second episode, we learn about the challenges Harry has faced in turning this bar into the restaurant of his dreams, and how we tackled them with some physical improvements, marketing solutions and a few special surprises along the way.
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Meet Lisa Ellen Downs, owner of Ellen’s Bridal & Dress Boutique, a small-town shop with a big-city experience.
In episode three, we learn about the challenges Downs faces getting the word out and sustaining sales seasonally. The Deluxe team shows her how the right branding and a little community collaboration make a big difference.
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Meet Matt Haynes, a former pastor who opened, Filament Tattoo Co., a clean and reputable tattoo shop in Wabash.
In episode four, we learn about the season challenges of the tattoo industry along with the need to draw a more regional market. The Deluxe team shows Filament how to better market their story. Along with a few physical improvements, we help Filament change perceptions about tattoo shops.
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Episode 5: Schlemmer Brothers
Meet Kent Henderson, owner of Schlemmer Brothers, a metalworks and retail hearth business. He and his employee Kris White keep this Wabash institution afloat.
In episode five, we see how the retail business struggles to hold its own without a clear strategy and little marketing expertise. The Deluxe team arms them with the marketing knowledge they need to endure for another hundred years.
Episode 6: Thriftalicious
Meet Tracy and Aaron Griffith, grade school sweethearts and co-owners of Thriftalicious, a vintage resale shop in Wabash.
In episode six, we see the uphill battles the parents of four faced after leaving home and having children at a young age. The Deluxe team shows the Griffiths the power of an articulate curation strategy, a sharp website and thoughtful retail design can increase your customer base and bring sales to the next level.
Episode 7: Eclectic Shoppe
Meet Maria and Mike Smyth, co-owners of Eclectic Shoppe, a décor, art and gift store in Wabash that features distinct art by local artisans.
In episode seven, we see how this startup’s pricing strategy challenges threaten the life of the business. The Deluxe team helps them create a branding strategy that can support healthier pricing, allowing them to carry out their passion and keep their doors open for years to come.
Episode 8: Wabash Finale
In the Wabash finale, we see the momentum of the Revolution and the trickle effect on the entire community.
In episode eight, we get a final tour of the town, showing off the physical enhancements Wabash and Deluxe worked on together. Deluxe is so inspired by the progress and energy that they have a few surprises to give before they leave, and take pride knowing that a groundswell has begun and Wabash is just getting started.